A new radio PSA campaign is being launched by the College Radio Foundation today. The series, called “College Radio. Now. More Than Ever” is a PSA series created to be played by college radio as a reminder to its audience of the importance of college radio to those that make and listen to it. The campaign will see several PSAs launched throughout the rest of the year that highlight just how vital college radio is as a medium in its own right.
The series is also designed to challenge the assumption that college radio is perhaps dying or diminishing. “This is a timely reminder to those on and off campus that college radio is still changing lives and providing music and programming that you won’t hear anywhere else,” says Lori Quicke, Executive Director of the College Radio Foundation. “With this series we will be making the case that college radio changes the lives of those who are involved with it, and connects with local communities in ways that no other medium does.”
The PSA series will feature the voices of students and staff involved with college radio today who speak openly and passionately about how college radio has impacted them. “For many, college radio is the starting place for their career, and college radio gives them the communication skills and confidence to be successful in many career paths, not just in broadcasting,” says Quicke.
The College Radio Foundation is dedicated to promoting and supporting college radio in all its forms. Their signature event is College Radio Day (October 6, 2017), which typically sees hundreds of college radio stations participating across the country to raise the profile of college radio.