BBC Introducing in America

Update: 12/3/25 – BBC Introducing in America Launches

Listen to Rob Quicke’s interview with Kelly Betts, Editor of BBC Introducing:

BBC Introducing in America will launch in Tennessee on Friday, December 5, with a new show airing on the first Friday of every month. The new program will see BBC Introducing join forces with college radio shows, piloting in Tennessee, to support upcoming artists and their music, with the intention of expanding to more states across America in the future. Introducing in America will be hosted from 90.3 FM WUTK “THE ROCK” at the University of Tennessee, Knoxville, presented by Sherleen Mwaura, a senior majoring in Music Business Administration and minoring in Africana studies, and Cade Beasley, a senior majoring in Journalism and Electronic Media, with minors in Political Science and Advertising/Public Relations. Each show will also feature another college radio station, starting with WRVU at Vanderbilt University.

Each Introducing in America show will spotlight local, independent artists from Tennessee, and will also feature an artist from the UK, giving up-and-coming UK acts a platform in the US. The first UK artist to be spotlighted on BBC Introducing in America will be Nectar Woode, who was first supported by BBC Introducing in 2022 and performed on the BBC Introducing stage at Glastonbury in 2025.

(above: BBC Introducing in America at 90.3 FM WUTK “THE ROCK” at the University of Tennessee, Knoxville, presented by Cade Beasley and Sherleen Mwaura).

The BBC Introducing in America UPLOADER

Tell us about your music, upload your best tracks, and have a chance to get played on the radio! BBC Music Introducing is a UK and US only service. Make sure your uploaded music doesn’t include offensive or upsetting language. There are a few rules on how it works – you can read these in the Terms of Use!