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Casting a Wide Net to
California's Diverse Listeners
Go to KCRW
KCRW listeners can polish off a cup of Sunday morning coffee with gospel then stay up to entertain themselves with late-night trance and hip-hop before jetting off to work on Monday morning.
"We break all the rules. We make it our rule to continually reinvent ourselves," says program producer, editor, and publicity director Sarah Spitz.
Billing its music as a "cornucopia of eclectic sounds," Santa Monica College's KCRW adeptly serves an audience of more than 400,000 through its comprehensive and well-chosen play list that represents the best of the music industry.
Serving all tastes with an esteemed musical selection, KCRW strives to reach audiences ranging from discriminating jazz listeners to hip-hop junkies.
KCRW's offerings include:
- African
- New wave
- Hip-hop
- Jazz
- Classical
- Raggae
- Pop
- In-studio Performances
- Radio Drama
- Local, national, global news coverage
This type of selection has earned KCRW numerous prestigious awards including winning "Best Bit of Everything" by Details Magazine. KCRW sets itself apart by being able to offer a true range of genres without losing itself in the diversity.
Recent happenings at the station include NPR coverage of the Presidential debates, a tribute to John Lennon, and the launch of their new political program Left, Right & Center. Such range is just a typical display of KCRW's dedication to innovation, diversity, and creativity.
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