The Chronicle
of Higher Education
The Web offers new teaching opportunities, says Mr. McClung. "I think it's a marvelous tool," he says. The sites can be used to teach students about promotion and advertising sales, which commercial radio stations are now doing on line.
Providing news and information on the Web also broadens the scope of on-line journalism programs. "Educators have the opportunity to not just produce news reports, but to create content providers--people who can send a story over the air and put the story on the World-Wide Web."
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