The Chronicle of Higher Education

Mr. McClung looked at the Web sites of college radio stations and surveyed about 600 users of 26 of them.  Most interesting, says Mr. McClung, was the demographic information he collected about the sites' users.  In many respects users who click in to college-radio Web sites tend to resemble the listeners who tune in to the stations--typically white males.  But the survey found that Web-site users tend to be older and more educated and to have higher incomes than expected, says Mr. McClung.  "It wasn't just poor college students--there were some pretty high numbers in terms of income."  

Mr. McClung found that most of the Web sites are providing some form of content through the Web.  For some, it's recorded clips of on-air news stories, while others offer live audio feeds of their broadcast signals.  Many of the listeners, he says, may be out-of-town alumni or parents of students.  "People will tune in to hear their kids, to check out what's going on in the community."

WMBR at the Massachusetts Institute of Technology maintains a list of college radio stations, offers links to their Web sites, and notes which ones provide live audio on line.