College Radio Stations' Web Sites Serve Both Students and Listeners

By Kelly McCollum

College radio stations' Web sites, besides being useful for promotion and for communicating with listeners, are also broadening the stations' reach and giving students the chance to learn more than just the basics of broadcasting, according to an assistant professor at Georgia Southern University.

"Colleges and universities have to understand that it's not just college radio anymore," says the professor, Steven McClung, who teaches broadcasting.  He says college stations, like their commercial counterparts, are beginning to see the Web as a crucial component of broadcast operations.  Mr. McClung analyzes the audiences of college-radio Web sites in an article in the fall issue of Feedback, a journal published by the Broadcast Education Association.